Category:

Partnerships

Client:

xBox

Country:

Canada

The Story

In support of the release of xBox’s ‘Rise Of The Tomb Raider’, a reboot of the Tomb Raider franchise, The Story Lab partnered with InnerSpace (Space / Bell Media) and host Morgan Hoffman. The daily in-show editorial segments were built to showcase how ‘Rise of the Tomb Raider’ brings to life Lara’s survival and drive to combat the journey ahead of her.

RISE OF THE TOMB RAIDER WEEK premiered November 2 - 6 on INNERSPACE and showcased 5 unique segments where Morgan learned the skills surrounding Indoor Rock Climbing, Archery, Krav Maga and Survivalist Part 1 & 2 – skills aligned with those of Lara Croft in the new game. To further the experience with viewers we incorporated a contest component giving viewers the chance to WIN an ultimate adventure trip inspired by the game - choosing 1 of 3 destinations. All content lived on a co-branded splashpage that also housed the contest and behind-the-scenes footage. The content was also pushed out to fans via the Space social channels Facebook and Twitter.

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The Story Lab in

Canada

Address

Suite 400

276 King Street West

Toronto

Ontario

M5V 1J2

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

Canada

Address

Suite 400

276 King Street West

Toronto

Ontario

M5V 1J2

Contact

+1 416 504 3965

canada@storylab.com