Category:

Originals

Client:

Defence Force Recruiting

Country:

Australia

The Story

To create a short film that drew a parallel between the career path of a motor racing driver and an Air Force pilot to appear in program during the Australian Formula One Grand Prix TV broadcast to inspire the target audience to consider a job as a pilot.

Coinciding with the 2015 Formula 1 Australian Grand Prix, the central short video drew a parallel between the respective career paths of an RAAF pilot and an aspiring motor racing driver, racing Formula Ford in Europe. IT aired in program on Network Ten ahead of qualifying coinciding with the Super Hornet flyover and live on-air interview with the pilots. The piece attracted more than 20,000 hits on the Defence Jobs pilot recruitment page within 48 hours.

Aside from the short film the campaign was accompanied by an in-depth piece featuring the RAAF pilot and motor racing driver’s journeys, highlighting the parallels between their respective career paths and additional clips such as teasers and social media specific pieces.

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The Story Lab in

Canada

Address

1 University Avenue, 6th Floor

Toronto, Ontario

M5J 2P1

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

Canada

Address

1 University Avenue, 6th Floor

Toronto, Ontario

M5J 2P1

Contact

+1 416 504 3965

canada@storylab.com