Category:

Originals

Client:

Chivas

Country:

United States

The Story

The Story Lab helped to modernise the Chivas brand through original storytelling that embodied the Chivas values and established Chivas as the Scotch for Modern Gentlemen.

The Story Lab brought together a real-life, high-profile group of friends and developed an original content program that inspired the Modern Gentleman to live Chivas’ brand values - Success, Honor, and a sense of Brotherhood. Anchored in a digital series on Esquire featuring talent Jason Sudeikis, and the series and ancillary content was amplified across Print, Social Media, PR, and Experiential for a rich consumer experience. The series garnered millions of digital and on air impressions and was featured at Storytelling Program, AdAge Digital Conference.

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The Story Lab in

Canada

Address

1 University Avenue, 6th Floor

Toronto, Ontario

M5J 2P1

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

Canada

Address

1 University Avenue, 6th Floor

Toronto, Ontario

M5J 2P1

Contact

+1 416 504 3965

canada@storylab.com