Our mission is to become the most innovative global investor, producer and distributor of premium entertainment content that attracts audiences, media owners and advertisers
We have a formula for doing that and the clue is in our name.
We are The Story Lab.
We combine data and editorial talent to identify the right stories, storytellers and content formats for some of the most innovative brands in the world.
We work with forward thinking production, media and entertainment companies to fund, produce and distribute premium content that travels.
We co-develop, invest in and distribute innovative content formats that attract significant audiences and travel across territories, channels and devices for the benefit of viewers, media owners and brands.
We develop and produce original concepts that attract scalable audiences and enable our clients to leverage audience engagement through relevant integrations, promotions and activations.
We form partnerships that generate cutting edge editorial, creative, technology and data value to deliver the most innovative content solutions for our clients.
Our content strategy product fuses our data and editorial capabilities to guide brands through an oversupply of content choices and identify the most relevant stories, story-tellers, content formats and channels to accelerate cultural traction and drive business value.
116 Spadina Avenue
+1 416 504 3965