We produce, distribute and invest in premium entertainment content that travels across territories, channels and devices.

Latest projects

Stride Gum Presents Heaven Sent

Mondelez

On July 30th, Luke Aikins delivered the most thrilling 2.5 minutes of live content of the year by becoming the first person to jump 25,000 feet from an airplane with no parachute or wing suit, landing safely on a 100ft x 100ft safety net in California.

STREET STARS

Greymatter Entertainment

The Story Lab has acquired the worldwide license rights from Greymatter Entertainment to a new talent show that aims to find the best performers across every country’s streets and social media feeds.

Dashboard Beats

Chevrolet

The Story Lab partnered with global media company Vice to launch "Dashboard Beats", which saw globally recognized DJ Kid Koala perform one of his best known tracks inside of a Chevrolet Spark.

Our People

Daniel Mekinda

Managing Director

Daniel Mekinda

Managing Director

Daniel oversees The Story Lab in Canada and is responsible for the direction and daily operations of the brand. His area of focus has largely been in the creation of intellectual property and has worked globally to develop, acquire and license content while also consulting for other IP and copyright owners and creators.

Daniel’s career began at a major record label before moving on to roles in business development and consulting both as an entrepreneur and within large multi-national organizations. He holds an undergraduate degree in Law and an MBA from Rotman School Of Management.

Alisha Purdy

Director, Content

Alisha Purdy

Director, Content

Alisha is the Director, Content at The Story Lab Canada. As a senior member of the team, she works with a diverse group of clients and media partners to lead programs and provide best in class service and results. Alisha graduated from Mohawk College Advertising and Media Communications program and has more than 18 years of industry experience across a broad range of categories including automotive, retail and CPG. She joined the Carat team in 2002 with a focus on broadcast and has continued to cultivate her passion for the business within The Story Lab.

Tamara Sulliman

Director, Content Development & Production

Tamara Sulliman

Director, Content Development & Production

Tamara supports The Story Lab Canada’s effort in Content Development and Production. Tamara has produced award winning branded content for both broadcast and digital, as well as over 400 hour-hours of television programming. Her background combines extensive production, creative and media agency experience and in the past year she has been responsible for outputting over 30 branded entertainment programs for some of the world’s top brands that included multiple original series and media partnerships.

Sarah Drake

Associate Director, Content

Sarah Drake

Associate Director, Content

Sarah is the Canadian Associate Director of Content for automotive client, General Motors. Sarah brings a passion for building authentic brands through creative platforms that resonate with audiences. She identifies, develops and activates media-led and original content opportunities for GM Canada. Applying her creative and strategic insights, Sarah will continue elevating GM’s expansion across all branded entertainment initiatives.

Prior to her role at The Story Lab, Sarah worked at two of Canada’s largest publishing and media companies.

With experience across multiple pillars of the marketing industry, she is able to execute branded content for GM seamlessly by understanding the client, the brand and their audience.

 CONTACT US

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com